Created conceptual design, branding, and typography for Green Flash's Saturhaze, a low-ABV hazy IPA brewed to keep the good times floating all summer long. Green Flash planned to launch Saturhaze with a series of pool parties at the Lafayette Hotel in Summer 2020. The bright colors and relaxed pup on the cans ties in perfectly to day time chillin’ by the pool. We named the French Bulldog on the packaging, “Haze”, and he naturally created a following on Instagram @hazethebeerdog.
Illustration by Matthew Flemming
Art Direction and Photography by Aaron Grossman