Chosen Foods is a natural food product company located in San Diego, CA. They are most known for their avocado oil, but Chosen Foods also has a plethora of condiments, specialty oils, seeds and grains to delight any health food fan. This friendly, casual, lifestyle brand grew quickly and wanted to update their look to appeal to a more youthful audience. The brand targets nutritionally savvy young adults, parents and their families ages 20 - 45 who are looking to make more healthy choices in their lives.
For 2016’s Natural Product Expo West, Chosen Foods drew upon the authentic experience of being in a kitchen and cooking with family. The furniture choices reflect a relaxed vibe, and the layout promotes a natural flow throughout this corner event space. The hints of green deliver a pop of color and a sprinkling of plants, serve to invigorate the space.
Chosen Foods is driven by its earthly color palette, friendly typography, and simple photography. Their web interface reflects who they are, a wholesome ingredient company. Chosen Food’s also invites the audience to get educated on making healthy choices by using interactive web components and promotional collateral. Their cheeky, typographic patterns incorporate humor and authenticity to the brand. With a clear, on point brand voice they convey the core benefits that promote a healthy lifestyle.