Hotel Habibi is a tasteful, retro-inspired boutique hotel fueled by it’s location in Palm Springs, California. Hotel Habibi, meaning “beloved hotel”, is a chic yet free-spirited getaway with 70s style furniture and design. Its big comfy couches and attentive service and staff deliver an original, invigorating experience that attracts discerning guests ages 25 - 40.
Various typefaces were used to capture this eclectic brand, rooted both in the 1970s and Modernism. Univers was used for it’s clear, legible, objective form coupled with Courier New, Barley Script and Franklin Gothic incorporated into applications to bolster the vintage, 1970s vibe. The treated photography and color system were used to help differentiate packaging components and the hotel’s amenities.
Hotel Habibi is an attractive lifestyle brand, capturing the interest of its target audience via social media. The web and mobile site promotes positive user experience with accessible book-now buttons. The vintage typography, photography and color palette evoke serenity, and the warm and inviting staff ensure customer satisfaction. Guests become enamored with this sweet hotel and find it’s hospitality, style and nostalgic energy irresistible.