New York City has many French restaurants, but none as unique as La Moufette. What sets La Moufette apart is its educational French experience—patrons can choose to book a private dining event with a sommelier or cheese monger in La Moufette’s formargerie. By focusing on fine dining and gastronomy, La Moufette evokes French sophistication, yet invites patrons to pursue cultural understanding. The restaurant targets upper-middle class foodies, ages 25–40.
For typography, I chose to work with Neutraface and ITC Stoclet. Neutraface gives the brand a vintage feel and ITC Stoclet adds an Art Nouveau touch. These combined typefaces emanate a sophisticated, yet hospitable vibe. La Moufette’s name, logo and color palette is influenced by The Skunk, a book by Mac Barnett and Patrick McDonnell. The pairing of a man in a tuxedo and a skunk, inspired the black and white juxtaposed concept.
La Moufette’s limited color palette keeps the brand elegant and chic. The website is user-friendly and entices customers with excellent food photography promoting online reservations. La Moufette is an attractive brand that keeps it simple by inspiring customers to discover and learn more about all things French.