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Verve is a high-end nootropic beverage that is proven to give
your mind an extra boost. “Nootropics” are known as smart drugs
and natural supplements that aid cognitive function and repair. The
word comes from a Greek word, “nous” meaning “mind” and “trepein”
meaning “bend.” This directly applies to Verve’s target market of ambitious, hardworking individuals ages 25–40 who are interested
in “neurohacking” or prompting their mind and body for
better performance.
Verve’s numbering system supports the systematic use of the
brand. The font Rails was used for the numbers and logo to
give Verve a technical feel. Gotham communicates the brand’s
functional benefits in a straightforward, utilitarian way.
Verve is marked by the use of colorful bottle packaging and systematic numbering to distinguish the brand’s architecture.
Small frosted glass bottles serve to communicate potency and
quality. These functional, distinct elements make it easy for
consumers who are drawn to simplicity in a world that
never slows down.