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The Museum of Photographic Arts in San Diego, California is known for its diverse curation of photographs. For the winter exhibit of 2017, MOPA wanted a fresh look for their youth exhibit and chose the theme Boundaries. This theme challenged youth from around San Diego to submit photographs based on how they interpreted emotional and physical boundaries. This exhibit was focused on a demographic of children and young adults, ages 8–22, in San Diego.
Boundaries was distinguished by a bright, CMYK based color palette to reflect energy and youth. The typeface, Gotham, was used for the logo, with deconstructed letterforms that broke the boundaries of letters. Geometric shapes, gradients, and lines were added to break square images and push the boundaries of two-dimensional forms. MOPA also wanted to add a divider in the middle of the exhibition space to feature more photography and interactive components. To solve this problem, a self-supporting S-shaped divider was designed and swiveling panels were attached to showcase more photography. Vinyl shapes were applied on both sides of the divider wall to keep it cohesive with the rest of the exhibit.
MOPA’s director thought the youth exhibit was the freshest design that had ever been done at the museum. The vigorous colors popped off the wall and children enjoyed the interactive, swiveling panels. The deconstructed logo, vibrant colors, and interactive divider pushed the limits of anything MOPA had ever done before, which, in turn, pushed the boundaries of MOPA’s brand.